Holography is the next stage of photography and conventional film and its three-dimensionality creates completely new possibilities for use, such as for product presentation. A 3D hologram displays products, objects, and animated sequences three-dimensionally and enables seemingly real objects or animations to appear to float completely freely in space. Unlike a conventional film on a standard screen, a 3D hologram is visible from all sides, which means the observer can walk around the hologram, enabling an absolutely realistic-looking image to form.